Thought leadership, game-changing developments, and the latest tech trends. All brought together in our knowledge library.
The year ahead looks set to be a big one in the fintech world with news yet another challenger bank has been granted its banking licence. ClearBank – the new venture of Worldpay founder Nick Ogden – will focus on fintech and intelligent accounts, and joins a host of...read more
Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was. Global PR agency With an increasing number of international clients using GingerMay’s technology PR services across global...read more
Since the Consumer Electronics Show (CES) debuted in 1967, it’s been a magnet for emerging technologies hoping to shape our future, and 2017 was no different. The 50th CES attracted record-breaking numbers; with 3,800 companies — including 600 start-up businesses —...read more
Google announced its new Daydream View virtual reality (VR) headset this month, and it has already captured the imagination of advertisers. For those who missed the launch at Google’s I/O conference, Daydream is the sleeker v2 of Google Cardboard, the...read more
The start of 2016 heralded gloomy prophecies for the advertising technology market. Growth appeared to be slackening as the optimism that kept the sector buoyant gave way to general scepticism, VCs completed far fewer deals with adtech companies – dropping from 251 in...read more
No one could say that the world's attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social...read more
This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of the digiconomy’. The annual conference sees ad tech experts from across global markets gather to debate and decide the industry’s future. So what were...read more
For the last few weeks, smartphone users around the globe have been united by one obsession: catching as many virtual creatures as they can via Pokémon Go. Having already achieved more downloads in its launch week than any other app so far — and superseded the...read more
“Data really powers everything that we do.” Jeff Weiner, CEO of LinkedIn. Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the...read more
Nobody can be equally good at everything – individual performance is fuelled by our unique skills. Optimising strengths in any workplace can be extremely beneficial, increasing employee engagement by up to 73%, which in turn inspires customer loyalty and boosts...read more
The red carpet has been rolled away, the rosé bottles cleared up, and the flock of advertising technology innovators is gone after another eventful Cannes Lions festival. As we look back at the latest gathering of creative visionaries from the world's largest tech...read more
When the global tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers, multi-million business deals were done, and the biggest issues and opportunities facing the industry were fiercely debated and deliberated.
So what stood out this year amongst the throng of buzzwords and hot topics?read more