Thought leadership, game-changing developments, and the latest tech trends. All brought together in our knowledge library.

THOUGHTS

Mobile World Congress 2017: Five elemental themes

“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do. It’s fundamental to our everyday lives.” Mobile World Congress 2017 ‘The Next Element’ was the official theme of Mobile World Congress 2017, which took...

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Fintech trends: What to expect in 2017

The year ahead looks set to be a big one in the fintech world with news yet another challenger bank has been granted its banking licence. ClearBank – the new venture of Worldpay founder Nick Ogden – will focus on fintech and intelligent accounts, and joins...

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A week on the New York tech PR scene

Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was. Global PR agency With an increasing number of international clients using GingerMay’s technology PR services across global...

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CES 2017: four key innovations to watch

Since the Consumer Electronics Show (CES) debuted in 1967, it’s been a magnet for emerging technologies hoping to shape our future, and 2017 was no different. The 50th CES attracted record-breaking numbers; with 3,800 companies — including 600 start-up businesses —...

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Google has advertisers in a virtual reality Daydream

Google announced its new Daydream View virtual reality (VR) headset this month, and it has already captured the imagination of advertisers. For those who missed the launch at Google’s I/O conference, Daydream is the sleeker v2 of Google Cardboard, the...

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The Thriving State of Adtech

The start of 2016 heralded gloomy prophecies for the advertising technology market. Growth appeared to be slackening as the optimism that kept the sector buoyant gave way to general scepticism, VCs completed far fewer deals with adtech companies – dropping from 251 in...

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Fraud: why digital advertisers shouldn’t be afraid

No one could say that the world's attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social...

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From VR to data scarcity: the biggest trends of dmexco 2016

This time last week, the advertising technology community descended for dmexco 2016 – the self-proclaimed ‘hotspot of the digiconomy’. The annual conference sees ad tech experts from across global markets gather to debate and decide the industry’s future. So what were...

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Pokémon Go, a promising marketing opportunity?

For the last few weeks, smartphone users around the globe have been united by one obsession: catching as many virtual creatures as they can via Pokémon Go. Having already achieved more downloads in its launch week than any other app so far — and superseded the...

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Is your marketing team GDPR ready?

“Data really powers everything that we do.” Jeff Weiner, CEO of LinkedIn. Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the...

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From strength to strength: optimising team performance

Nobody can be equally good at everything – individual performance is fuelled by our unique skills. Optimising strengths in any workplace can be extremely beneficial, increasing employee engagement by up to 73%, which in turn inspires customer loyalty and boosts...

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