Thought leadership, game-changing developments, and the latest tech trends. All brought together in our knowledge library.

THOUGHTS

Programmatic audio: The next step towards omnichannel

Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this year, or...

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Artificial intelligence and its limits in the workplace

The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the UK...

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Advertising Week Europe 2017: The major themes

As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda. From brand safety and fake news to Brexit and the future of the agency, here are the main themes from last...

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London: Technology capital of Europe

Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology...

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Mobile World Congress 2017: Five elemental themes

“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do. It’s fundamental to our everyday lives.” Mobile World Congress 2017 ‘The Next Element’ was the official theme of Mobile World Congress 2017, which took...

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Fintech trends: What to expect in 2017

The year ahead looks set to be a big one in the fintech world with news yet another challenger bank has been granted its banking licence. ClearBank – the new venture of Worldpay founder Nick Ogden – will focus on fintech and intelligent accounts, and joins...

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A week on the New York tech PR scene

Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was. Global PR agency With an increasing number of international clients using GingerMay’s technology PR services across global...

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CES 2017: four key innovations to watch

Since the Consumer Electronics Show (CES) debuted in 1967, it’s been a magnet for emerging technologies hoping to shape our future, and 2017 was no different. The 50th CES attracted record-breaking numbers; with 3,800 companies — including 600 start-up businesses —...

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Google has advertisers in a virtual reality Daydream

Google announced its new Daydream View virtual reality (VR) headset this month, and it has already captured the imagination of advertisers. For those who missed the launch at Google’s I/O conference, Daydream is the sleeker v2 of Google Cardboard, the...

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The Thriving State of Adtech

The start of 2016 heralded gloomy prophecies for the advertising technology market. Growth appeared to be slackening as the optimism that kept the sector buoyant gave way to general scepticism, VCs completed far fewer deals with adtech companies – dropping from 251 in...

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Fraud: why digital advertisers shouldn’t be afraid

No one could say that the world's attention isn’t genuinely hooked by the US election, but even this hot topic isn’t safe from fraud. Recent analysis shows over a third of Twitter accounts following the elections are fake, which means marketers banking on the social...

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