Thought leadership, game-changing developments, and the latest tech trends. All brought together in our knowledge library.

THOUGHTS

2017: the year of cyber crime

Unless you’ve renounced the media over the last few weeks, it will have been hard to miss the rapid flow of cyber attacks hitting the headlines. Journalists have become fluent in cyber jargon during their reporting on how WanaCry, Petya, GoldenEye and NotPetya have...

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PR 101: How to become a national treasure

In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery. Competition for column inches has never been so fierce. National journalists are sent thousands of emails from PRs and entrepreneurs...

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The skills we mastered during Learning at Work Week

Organised by Campaign for Learning, Learning at Work Week is a yearly initiative that aims to highlight the importance and benefits of learning new skills at work. As a global PR agency, we are always on the lookout for unique ways to keep the team challenged and...

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Bringing attribution to the forefront

Given the recent focus on transparency and brand safety scandals, it’s safe to say attribution may have slipped off the radar for some in the adtech industry. It was refreshing, therefore, to get a recap on this equally as important corner of adtech at a recent IAB...

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Programmatic audio: The next step towards omnichannel

Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this...

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Artificial intelligence and its limits in the workplace

The fear that artificial intelligence will take over the world is hardly new – as any Terminator fan would tell you. But as innovation in artificial intelligence, machine learning, and robotics escalates – with this sector predicted to add up to £654 billion to the UK...

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Advertising Week Europe 2017: The major themes

As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda. From brand safety and fake news to Brexit and the future of the agency, here are the main themes from last...

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London: Technology capital of Europe

Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology...

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Mobile World Congress 2017: Five elemental themes

“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do. It’s fundamental to our everyday lives.” Mobile World Congress 2017 ‘The Next Element’ was the official theme of Mobile World Congress 2017, which took...

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