Thought leadership, game-changing developments, and the latest tech trends. All brought together in our knowledge library.

THOUGHTS

How has technology changed the PR and communications sector?

Offices filled with cigarette smoke, dusty mounds of paper, and the grating of fax machines: some of us remember and others have heard stories from colleagues. Anyone who has watched Mad Men will be struck by how workplaces (and ethics) have changed in the age of...

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GDPR Roundtable: The opportunity for change

Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union forever. Hefty fines and repercussions await those failing to...

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IAB Engage 2017: What does the future hold for marketers?

Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime. Naturally, as many members of the audience listening to his speech at IAB Engage 2017 may have also considered, this led me to wonder what would this mean for...

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Data: Welcome to the new economy

Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity. Unlike previous centuries, oil is not the resource powering this...

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Cybersecurity and the future of blockchain technology

If blockchain technology can do as much for cybersecurity as it has done for finance, the web may soon be a much safer place. The US Senate certainly thinks it has potential; this month it passed a $7 billion defence bill requesting a report on blockchain applications...

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Mobile data: are trust issues limiting progress?

Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded. Last month’s session, Mobile Data: Cross-screen, Location, Privacy and more, took a close-up look at...

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Your last-minute survival guide to dmexco 2017

Another year, another dmexco. Given we’re stalwarts of this celebration of all things advertising, we thought we would share some of the hints and tips we’ve picked up along the way. Travel Flights (and hotels for that matter) get booked up a long time in advance, but...

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2017: the year of cyber crime

Unless you’ve renounced the media over the last few weeks, it will have been hard to miss the rapid flow of cyber attacks hitting the headlines. Journalists have become fluent in cyber jargon during their reporting on how WanaCry, Petya, GoldenEye and NotPetya have...

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PR 101: How to become a national treasure

In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery. Competition for column inches has never been so fierce. National journalists are sent thousands of emails from PRs and entrepreneurs...

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The skills we mastered during Learning at Work Week

Organised by Campaign for Learning, Learning at Work Week is a yearly initiative that aims to highlight the importance and benefits of learning new skills at work. As a global PR agency, we are always on the lookout for unique ways to keep the team challenged and...

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