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THOUGHTS

Brand safety, where are we now?

Brand safety and brand care in the digital advertising industry remain a key concern, so where are we now, and can it ever be guaranteed? We discuss why more still needs to be done if the digital advertising industry is to ever fully recover.

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What is the ePrivacy Regulation?

Marketers who are in the final throes of establishing their compliance programmes ahead of GDPR deadline day aren’t quite done yet. The ePrivacy Regulation is set to be implemented in 2019, so what is it and how can businesses prepare themselves?

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