by Michelle Campbell | Sep 22, 2017 | Thoughts
Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded. Last month’s session, Mobile Data: Cross-screen, Location, Privacy and more, took a close-up look at...
by Michelle Campbell | Mar 7, 2017 | Thoughts
“Mobile isn’t just a communications device or a technology. It’s a phenomenon at the heart of everything we do. It’s fundamental to our everyday lives.” Mobile World Congress 2017 ‘The Next Element’ was the official theme of Mobile World Congress 2017, which took...
by Michelle Campbell | Feb 20, 2017 | Thoughts
The year ahead looks set to be a big one in the fintech world with news yet another challenger bank has been granted its banking licence. ClearBank – the new venture of Worldpay founder Nick Ogden – will focus on fintech and intelligent accounts, and joins a host of...
by Catherine Luff | Nov 10, 2016 | Thoughts
Google announced its new Daydream View virtual reality (VR) headset this month, and it has already captured the imagination of advertisers. For those who missed the launch at Google’s I/O conference, Daydream is the sleeker v2 of Google Cardboard, the...
by Catherine Luff | Aug 15, 2016 | Thoughts
For the last few weeks, smartphone users around the globe have been united by one obsession: catching as many virtual creatures as they can via Pokémon Go. Having already achieved more downloads in its launch week than any other app so far — and superseded the...
