by Michelle Campbell | Mar 30, 2017 | Thoughts
As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda. From brand safety and fake news to Brexit and the future of the agency, here are the main themes from last...
by Michelle Campbell | Mar 27, 2017 | Thoughts
Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology...
by Catherine Luff | Aug 8, 2016 | Thoughts
“Data really powers everything that we do.” Jeff Weiner, CEO of LinkedIn. Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the...
by Matthew Usher | Jul 7, 2016 | Thoughts
When the tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers it had achieved its most important objectives. Multi-million business deals were done, promising new media relations were forged,...
