Advertising Week Europe 2017: The major themes

Advertising Week Europe 2017: The major themes

As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda. From brand safety and fake news to Brexit and the future of the agency, here are the main themes from last...
London: Technology capital of Europe

London: Technology capital of Europe

Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology...
Is your marketing team GDPR ready?

Is your marketing team GDPR ready?

“Data really powers everything that we do.” Jeff Weiner, CEO of LinkedIn. Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the...
GingerMay’s take on Cannes Lions hot topics

GingerMay’s take on Cannes Lions hot topics

When the tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers it had achieved its most important objectives. Multi-million business deals were done, promising new media relations were forged,...