Brand safety, where are we now?

Brand safety, where are we now?

It’s been fifteen months since The Times exposed Google’s YouTube for displaying ads from leading brands, such as Jaguar Land Rover and Marie Curie, alongside terrorist content – revealing they were inadvertently funding terrorist organisations in the process. The...
Bringing attribution to the forefront

Bringing attribution to the forefront

Given the recent focus on transparency and brand safety scandals, it’s safe to say attribution may have slipped off the radar for some in the adtech industry. It was refreshing, therefore, to get a recap on this equally as important corner of adtech at a recent IAB...
Advertising Week Europe 2017: The major themes

Advertising Week Europe 2017: The major themes

As Advertising Week Europe descended on London for its fifth year, controversy was already in the air and there were some pretty meaty subjects on the agenda. From brand safety and fake news to Brexit and the future of the agency, here are the main themes from last...