by Michelle Campbell | Mar 27, 2018 | Technology, Thoughts, Uncategorized
“We have a responsibility to protect your personal data. If we can’t, we don’t deserve it.” So says the full page adverts that Facebook purchased in UK and US national newspapers this weekend. By now, you’re probably aware that the apology follows media coverage of an...
by Michelle Campbell | Sep 22, 2017 | Thoughts
Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded. Last month’s session, Mobile Data: Cross-screen, Location, Privacy and more, took a close-up look at...
by Michelle Campbell | Apr 20, 2017 | Thoughts
Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this year, or...
by Catherine Luff | Nov 10, 2016 | Thoughts
Google announced its new Daydream View virtual reality (VR) headset this month, and it has already captured the imagination of advertisers. For those who missed the launch at Google’s I/O conference, Daydream is the sleeker v2 of Google Cardboard, the...
by Helen Williams | May 27, 2016 | Thoughts
In the face of consistent opposition, it’s usually time to consider a new tactic. At least, that is what many marketers are choosing to do in the midst of the ad-blocking saga, by adopting a new digital strategy designed to reduce disruption: native advertising....
