OpenX

OpenX provides advanced programmatic marketplaces that make digital ad trading easy for buyers and sellers, driving revenue for publishers and value for advertisers. Constantly developing its capabilities to support industry growth, the company’s Real-Time Global Ad Exchange and Supply Side Platform (SSP) have enhanced the impact of automated campaigns across multiple screens and ad formats. OpenX is committed to protecting advertisers online and has built a Traffic Quality Platform that detects potential fraudsters and prevents them from entering its exchange.

Over 6,500,000 people reached across a range of online and offline media channels

Objective

OpenX wanted to raise its profile as a global leader in digital and mobile advertising technology. The company’s key focus was to increase its brand presence by communicating the unique aspects of its offering to potential clients, stakeholders, and media partners in global markets.

Achieving the differentiation required to boost its roster of partners made a strong reputation for thought leadership essential. The company engaged GingerMay to build its profile as a progressive technology provider dedicated to driving innovation, safety, and development in advertising automation.

 

Coverage secured in the Wall Street Journal, FT, and New York Times

Approach

With vast knowledge of the tech sector, the GingerMay team quickly identified the distinct capabilities that set OpenX apart from its competitors. These attributes formed the basis of a brand-strengthening strategy that would shift the digital spotlight onto OpenX.

As an early innovator of programmatic technology, OpenX was uniquely placed to comment on the increasing rate of adoption and offer detailed expertise on effective implementation. GingerMay therefore focused on obtaining coverage in national and trade publications that would showcase OpenX’s wealth of insight.

Conscious of the need to increase awareness of its offering and capabilities across a variety of channels, OpenX also asked GingerMay build its brand presence offline.

The team utilised its vast network of international contacts to gain maximum exposure for OpenX at industry events, on national radio, and within the tech journalism community.

 

75 pieces tier-one coverage to date

Results

GingerMay continues to ensure that OpenX is seen and heard in the right places. National coverage in The Guardian, The New York Times, The Wall Street Journal, The Huffington Post, and Forbes has increased global recognition of the brand and demand for its technological insights.

Bylines placed in prominent trade publications, including Digiday, The Drum, Brand Republic, ExchangeWire, Business Insider and Media Week, have established OpenX as a force for industry innovation. This reputation was strengthened by the company’s radio appearance on BBC Radio 4 and video interview with Ad Week Europe.

Meetings with journalists at The Economist, The Financial Times, The Drum, Video Ad News, M&M Global, What’s new in Publishing? and iMedia Connection UK, have expanded OpenX’s network of media connections, ensuring the company is front of mind for comment and collaboration on thought leadership pieces.

GingerMay has also secured opportunities for OpenX to play a significant role at prestigious events. These include a speaker slot at Cannes Lions Innovation to discuss the Internet of Things (IoT) and advertising, a judging position for the M&M Global awards, and a place at Mediatel’s roundtable debate at dmexco.

Now an established speaker and respected programmatic specialist, OpenX has achieved an eminent position in the densely populated world of digital advertising.

 

“GingerMay is the epitome of everything a PR agency should be: personal, knowledgeable, and always willing to go the extra mile. Thanks to GingerMay’s extensive connections, we have experienced superb coverage in a number of prominent publications, as well as securing speaking slots at major industry events including Cannes Lions Innovation. I have no doubt GingerMay will continue to consistently achieve great results for OpenX.”

“GingerMay is the epitome of everything a PR agency should be: personal, knowledgeable, and always willing to go the extra mile. Thanks to GingerMay’s extensive connections, we have experienced superb coverage in a number of prominent publications, as well as securing speaking slots at major industry events including Cannes Lions Innovation. I have no doubt GingerMay will continue to consistently achieve great results for OpenX.”