OpenX

Case Study

OpenX provides advanced programmatic marketplaces that make digital ad trading easy for buyers and sellers, driving revenue for publishers and value for advertisers. Constantly developing its capabilities to support industry growth, the company’s Real-Time Global Ad Exchange and Supply Side Platform (SSP) have enhanced the impact of automated campaigns across multiple screens and ad formats. OpenX is committed to protecting advertisers online and has built a Traffic Quality Platform that detects potential fraudsters and prevents them from entering its exchange.

Over 6,500,000 people reached across a range of online and offline media channels

The objective:

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetisation, wanted to boost its profile as a frontrunner in the global ad tech space. The company’s core goal was increasing awareness of its unique offering among the right audiences, including potential stakeholders, media partners, and clients.

The approach:

Achieving the differentiation required to enhance OpenX’s roster of partners made thought leadership PR vital, alongside clear communication of its innovative offering. The GingerMay team quickly identified the company’s distinct capabilities and built a brand-strengthening strategy that would maximise exposure across relevant digital publications and industry events, as well as enhancing international media relations.

The results:

GingerMay helped OpenX develop its position as a world-leading ad tech provider, respected programmatic specialist, and sought-after industry speaker. And we’re still doing so today. With coverage in trade and national publications around the globe, from The Wall Street Journal to The Drum and an interview on BBC Radio 4, demand for OpenX’s services has remained high — as has recognition of its valuable insights.

 

  • Over 125 pieces of tier-one coverage to date
  • Coverage secured in the Wall Street Journal, FT, and New York Times
  • Over 11 million people reached across a range of online and offline media channels

“GingerMay is the epitome of everything a PR agency should be: personal, knowledgeable, and always willing to go the extra mile. Thanks to GingerMay’s extensive connections, we have experienced superb coverage in a number of prominent publications, as well as securing speaking slots at major industry events including Cannes Lions Innovation. I have no doubt GingerMay will continue to consistently achieve great results for OpenX.”

Rachel Powney, Marketing Director EMEA , OpenX