CASE STUDY

Ghostery: Owning digital transparency through thought leadership

The objective:

Ghostery, a leader in online transparency and privacy boosting technology, wanted to drive awareness of its business offering in Europe. Already established in the US, the company understood a global PR agency would be vital to enhance its EU profile.

The approach:

After in-depth strategic consultation, GingerMay took a thought leadership approach that helped Ghostery take ownership of the international digital transparency space. Blending smart media relations, great coverage, and a realignment of its messaging, the communications programme brought the Ghostery brand to new global markets.

The results:

Inspirational, global coverage was the goal, and GingerMay delivered. The Ghostery brand not only became more accessible, but also internationally recognisable, with coverage in The Guardian, The Financial Times, Campaign, The Drum, Journal Du Net, Ad-Exchange.fr Adzine.de, and Onlinemarketing.de. Now the leading tagging and website management company in Europe, Ghostery is a renowned privacy expert.

 

  • 40 million people reached across a range of international business and consumer titles.
  • Over 100 pieces of top-tier coverage in the UK, France, and Germany.
  • Consistently strong branding despite four redefinitions in three years.

“Ghostery enjoyed excellent visibility in the US, but had low awareness in the UK when we began our expansion into Europe. GingerMay delivered outstanding coverage in key national, marketing, business and trade press, that has firmly established our presence in the UK and Europe.”

Scott Meyer, CEO of Ghostery

This case study references the PR programme implemented with Ghostery Inc. before it was relaunched as Evidon, Inc in February 2017.