Help establish an ambitious smart tech platform as the number one choice for consumer manufacturer brands across the globe.

EVRYTHNG

EVRYTHNG is the Internet of Things (IoT) Smart Products Platform that connects consumer products to the web, creating real-time data that drives IoT applications. EVRYTHNG’s technology empowers the world’s leading manufacturers to manage smart products in the cloud, using the information they produce to deliver powerful new web applications. From highly interactive experiences to flexible support services, EVRYTHNG believes that providing businesses with greater digital problem-solving capabilities will build a better real world.

Over 50% of coverage achieved in tier one titles

Objective:

EVRYTHNG wanted to be recognised as the IoT Smart Products Platform of choice for consumer manufacturer brands across the globe. While the company was achieving recognition for its forward-thinking approach, greater awareness amongst senior decision makers was crucial to achieve further business growth. To capture the attention of a C-level audience, EVRYTHNG needed insightful and targeted, top-tier coverage.

As part of its global marketing team, the company sought a European PR consultancy with an intricate understanding of the tech sector and strong influencer connections to strengthen its position in the IoT ecosystem. With a reputation for providing strategic communications, delivering tangible results, and a network of prominent industry contacts, GingerMay was chosen to position EVRYTHNG as the number one IoT Smart Products platform in the European marketplace.

Over one billion people reached across a range of titles

Approach

Being known for the right thing, by the right audience, was integral to EVRYTHNG’s long-term global strategy. To achieve this, GingerMay built a targeted PR programme, tailored to establish EVRYTHNG as the go-to commentator, preferred IoT data partner, dominant Smart Products service provider, and leading authority in the IoT space.

Securing coverage in national and trade publications required thought leadership articles that conveyed EVRYTHNG’s in-depth knowledge and insight. The GingerMay team focused on creating engaging content that communicated the company’s market opportunity vision, incisive view of the business landscape, and technology leadership.

Strengthening EVRYTHNG’s media relationships was essential to ensure the company was front of mind for commentary on emerging industry topics. GingerMay therefore accessed its vast network of tech contacts to select and help EVRYTHNG connect with the most relevant journalists, publications, and analyst houses.

To further enhance EVRYTHNG’s reputation as an industry leader and gain exposure to key market verticals, a physical presence at core IoT and tech events was vital. The team carefully monitored opportunities for the company to voice its opinions, take the lead in industry conversations, and share its expertise with the international community.

 

“The team at GingerMay is extremely focused on quality; the service they provide is professional, efficient, and thorough. No matter how large the request or how short the deadline, our needs were always prioritised. Working with GingerMay certainly took the stress out of PR.”

Andy Hobsbawm, Co-founder and CMO at EVRYTHNG

Results

GingerMay achieved consistent top-tier coverage for EVRYTHNG in prominent UK publications including The Economist, The Guardian, Forbes, The Financial Times, The Times and Sunday Times.

The team also secured placements for EVRYTHNG in core trade publications such as Marketing Week, The Drum, and Packaging Today. This enabled the company to reach its target demographic of C-level executives, including CIOs, CMOs, and COOs in a number of market verticals from consumer electronics to packaging.

By nurturing relationships with leading top-tier publications such as The Guardian, GingerMay established EVRYTHNG as the IoT resource for UK media. A number of EVRYTHNG’s in-house experts became go-to contacts for commentary, panels, Q&A sessions, and thought leadership discussions around tech and IoT topics.

The team also arranged briefings with significant analyst houses to deepen connections with EVRYTHNG and increase its participation in innovative research. EVRYTHNG now has contacts within Ovum Research, MWD Advisors, Beecham Research, Berg Insights, Juniper Research, and Frost & Sullivan.

Finally, EVRYTHNG’s place amongst industry influencers was confirmed by its role as a speaker at anchor industry events. GingerMay obtained notable speaker opportunities at both Mobile World Congress and Cannes Lions Innovation, putting the company firmly on the European tech and IoT stage as part of their international presence.

EVRYTHNG now enjoys a well-deserved reputation as a progressive thinker, game-changing tech provider, and international heavyweight in the IoT Smart Products and wider tech space.