Earning a place at the top of every business agenda for one of the industry’s most influential events.

ad:tech London

ad:tech London is at the forefront of advertising innovation; a key platform for the UK’s marketing and media players to discover new technologies, solve industry challenges, and network with potential clients and industry colleagues. The event showcases keynote presentations from the industry elite with discussions centred on topical issues and insightful case studies that further development in ad tech. With over 5,000 attendees each year, ad:tech London helps a broad range of businesses to understand and adapt to the ever-changing industry agenda.

More than 30 pieces of coverage reaching an audience of seven million people

Objective

ad:tech London wanted to build its position as a must-attend event in the industry calendar by maximising the volume of coverage surrounding the event. Attracting new sponsored speakers and exhibitors was a key priority, which made it essential to place compelling content in publications that would capture the attention of leading industry figures.

Renowned for providing unrivalled networking opportunities and engaging content, the conference demanded a PR agency with the skills to maintain high quality standards and deliver against these tough objectives. GingerMay was asked to run the conference press office, with responsibility for facilitating exceptional coverage before, during, and after the event.

50 press attendees secured for the event

Approach

As the hub of all press interactions for ad:tech London, GingerMay’s varied role included driving media attendance, boosting coverage, and maintaining the momentum of industry interest throughout the conference.

The team accessed its vast network of media contacts to identify and invite influential journalists to the event. This not only built anticipation in relevant publications, but also ensured high quality of coverage throughout the conference.

To further enhance event awareness, GingerMay facilitated interviews between speakers and exhibitors, which garnered enthusiasm for sponsored speaker slots and exhibition spaces.

GingerMay also generated and placed an array of bylines, thought-leadership pieces, and press releases focused on prominent attendees and topical issues being debated at ad:tech London in key media publications.

“Working with GingerMay was an absolute pleasure. The proactive team took managing our press relations in their stride, surpassing our expectations of journalist attendance, and achieving excellent coverage throughout the conference. GingerMay was efficient, knowledgeable, and well-connected, and helped to significantly boost the profile of ad:tech London, drawing fresh attention from all the right places.”

Dan Brain, Head of Content – Digital, DMG

Results

GingerMay fulfilled its objective of building a diverse media presence by securing 50 press attendees for the event.

The journalists invited by GingerMay created more than 30 pieces of coverage, extending the reach of industry topics discussed at the conference to titles including Digiday, Brand Republic, and M&M Global.

GingerMay was also commissioned to produce a forward-thinking critique of the commercial web by respected author, digital expert, and keynote speaker, Andrew Keen. The subsequent piece, published in The Drum, boosted interest in ad:tech London and its speakers.

At the conference itself, GingerMay staffed the on-site press office. By efficiently overseeing media operations and queries, consulting with journalists, and managing social media coverage, GingerMay helped to make the conference an unmitigated success.