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Users across the globe generate 500 million tweets every day and with such a highly engaging medium at our fingertips, it’s easy to see why Twitter has become an invaluable resource for companies large and small.

So let’s take a look at some of the ways that Twitter has become a useful PR tool for companies around the world:

Building relationships

Fostering relationships with clients is one of the most important elements of business. While communication via email can often be lost or delayed in mailboxes, a simple and snappy tweet may be just enough to gain attention and prompt action without being intrusive.

Lead generation

Many organisations will tweet adverts, recent news, and occasionally ask about new business opportunities. Following relevant businesses on Twitter and keeping a close eye on competitors can prove an advantage to companies in keeping one step ahead of the opposition.

Increasing audiences

An obvious benefit of using Twitter as an expansive tool for businesses is the sheer number of potential viewers. The capability to reach not only your followers, but also your followers’ followers, can boost exposure to online content exponentially in just a few moments. The use of relevant trending hashtags can encourage an audience from all over the world to engage with your client’s brand.

Sharing knowledge

Companies should tweet useful insights into industry topics and developments, gained from in-depth, working knowledge in their respective fields. By sharing this information online, companies are able to publically demonstrate their expertise and make further connections with a global audience.

Staying ahead of the news

Twitter has arguably become the fastest way to source the news – particularly breaking news. By keeping on the pulse of current events, companies can ensure their social media strategy remains as relevant and engaging as possible.

Twitter offers companies the unique opportunity to engage with a wide variety of audiences, using a more relaxed and personable approach than traditional forms of communication allow. We are not suggesting that Twitter will replace other communication channels for organisations – but by keeping atop of trending topics and breaking news, companies can ensure they remain one step ahead of their competitors and at the forefront of their industry.