GingerMay, the strategic comms and PR consultancy, has been named one of the UK’s top 25 SME culture leaders by Real Business and breatheHR. Judges described GingerMay as exemplifying commitment, vision, and passion towards building and driving a strong and inclusive company culture.

GingerMay’s staff retention rate was an impressive 91% in 2017 and 90% in 2016, and 90% of staff regard the consultancy as an ‘excellent’ place to work.

Judges included Jonathan Richards, CEO of breatheHR, Praseeda Nair, editorial director of Real Business and Business Advice, Alex Currie, HR Director of GoCompare, Bretton Putter, founder of Culture Gene, Zoe Jervier, Operating Partner of Talent at EQT Ventures, Phil Lewis, MD of Corporate Punk, and Chris Dyer, author of The Power of Company Culture.

“When people talk about culture, there’s a perception that Silicon Valley-style perks will make the workforce happy,” explained Praseeda Nair, editorial director of Real Business and Business Advice.

“You don’t need a big budget to have a great workplace, though. We’ve seen that time and again in some of the high-growth companies we’ve interviewed at different stages of growth. As they scale, businesses go through a process of evolution, and that includes their culture. It’s fascinating to see which businesses thrive and which don’t. It all boils down to a strong company culture based on trust and aligning with what your employees need.”

The recognition follows GingerMay PR being crowned B2B PR Agency of the Year at the PRmoment Awards 2018, alongside the agency’s listing as a top 20 technology public relations consultancy in PRWeek’s Top 150.