Five tips to choosing a PR agency

Five tips to choosing a PR agency

So you’ve decided to take some sage advice from business greats like Bill Gates and Richard Branson – who are strong believers in the power of communication – and appoint a PR agency. But before you sign on the dotted line, make sure you bear these tips in...
PR Genius – who can do no wrong?

PR Genius – who can do no wrong?

Some celebrities and public figures seem to have an almost invincible public image built up from their appearances in traditional press, as well as their (often extensive) use of social media platforms. For me there are four notable British examples, so what important...
Why KISS should also apply to tech PR

Why KISS should also apply to tech PR

Keep it simple sweetie (or stupid … depending on the version with which you are familiar) or KISS for short, is an acronym that was first introduced to me during my journalism degree. Fast-forward to working in technology PR today and its relevance still holds true....