9 things we learned from Cannes Lions 2016

9 things we learned from Cannes Lions 2016

The red carpet has been rolled away, the rosé bottles cleared up, and the flock of advertising technology innovators is gone after another eventful Cannes Lions festival. As we look back at the latest gathering of creative visionaries from the world’s largest...
GingerMay’s take on Cannes Lions hot topics

GingerMay’s take on Cannes Lions hot topics

When the tech illuminati descended on Cannes for the 62nd Cannes Lions Festival, there was no doubt that in spite of the rosé hangovers it had achieved its most important objectives. Multi-million business deals were done, promising new media relations were forged,...
Header bidding: What’s all the fuss about?

Header bidding: What’s all the fuss about?

Header bidding, it’s undeniable that technical terms don’t come much blander. But, this humble programmatic process has become a major talking point for the digital advertising industry – even threatening the dominance of Google’s ad server DoubleClick. So...