Seasoned Ad-Tech Executive Will Oversee Company’s Global Rollout
London, December 12th, 2013 — Adaptly, a leading social advertising technology company, today announced the appointment of digital marketing veteran Sean O’Neal as the company’s first president. The appointment signals an increased emphasis on the company’s international growth strategy, which aims to leverage the global expansion of the major social media platforms. In this role, O’Neal will lead Adaptly’s growth strategy into new markets and oversee the development of strategic partner relationships. He will report to Adaptly CEO and co-founder Nikhil Sethi.
Adaptly’s technology and industry-leading marketing expertise provides advertisers with a centralized solution for planning, managing and analyzing cross-network social spends. Adaptly is one of only five companies that is both a Twitter Ads API partner, as well as a Facebook Strategic Preferred Marketing Developer, with a focus on Ads and Insights.
“Sean brings nearly 20 years of marketing and technology experience to Adaptly,” said Sethi. “We are entering into an incredibly exciting stage of our growth and Sean’s extensive experience with scaling businesses will help us to continue our rapid acceleration.”
“Adaptly is one of the most innovative companies in the space,” said O’Neal. “Some of the biggest brands and agencies in the world are leveraging the technology platform, which continues to meet the ever-changing needs of today’s digital marketer. I look forward to being a part of this world-class organization.”
With 78 percent of Twitter’s traffic outside of the U.S. and 80 percent of Facebook’s traffic outside of the U.S., Adaptly is focusing on helping its agency and brand marketing partners capitalize on these growing worldwide audiences. The company has also seen its mobile spending spike from less than 5 percent in 2012 to over 70 percent in 2013. Emerging markets that are mobile-first and the brands that are expanding there need to understand mobile capabilities and Adaptly is in a strong position to help make those opportunities a success globally.
The existing Adaptly platform can be utilized in any market, and can integrate with virtually any social media inventory source, which provides advertising partners with a seamless international multi-platform solution.
O’Neal most recently served as global CMO at The Daily Mail Online, and prior to that as president of Vizu Corporation, the online ad research company sold to Nielsen in July 2012. Previously, he was a member of the founding team at Datran Media, and before that, held executive positions at Sony Online Entertainment and CD-Now. O’Neal is also an advisor to a number of digital media and technology companies and is a frequent editorial contributor and speaker on marketing, entertainment and media.