Brilliance, passion, ambition, and PR prowess.
We use our greatest strengths to deliver results that inspire our clients, every time.
GingerMay is committed to providing exceptional consultancy that goes beyond traditional PR support. We work in partnership with our clients to uncover the fundamental motivators that help them achieve market differentiation.
Combining deep insight with industry expertise ensures the coverage we deliver is always relevant and inspiring for key target audiences.
Every member of GingerMay is ambitious – from the management team to our account executives. We constantly seek new opportunities to elevate client profiles and create a compelling narrative that enables their message to cut through the noise. Above all, our focus in on generating tangible ROI and helping to drive sales.
Challenging what is possible, going above and beyond to deliver results that inspire, GingerMay has quickly become a leading agency in the technology, emerging technology, and adtech space.
And it’s all because of our team.
Experienced PR professionals, former journalists, and B2B copywriters are all brought together by a drive to deliver brilliant PR.
We believe in constant development. GingerMay invests in training, mentoring, and giving our talented team the opportunity to enhance their abilities and experience. This enables us to improve the service we offer and gives our team the opportunity to progress their career.
We also believe in having fun. We encourage a strong work-life balance at GingerMay. Whether it’s a team bonding event that is still going strong at 4am, an open-air summer viewing of an 80s classic, or an impromptu picnic in the park, the social committee always has a plan up its sleeve.
GingerMay is the epitome of everything a PR agency should be: personal, knowledgeable, and always willing to go the extra mile. Thanks to GingerMay’s extensive connections, we have experienced superb coverage in a number of prominent publications – including the New York Times, Wall Street Journal, and FT – as well as securing speaking slots at major industry events including Cannes Lions Innovation. I have no doubt GingerMay will continue to consistently achieve great results for OpenX.
Experienced, knowledgeable, skilled, and well-connected.
Meet the GingerMay management team.
Victoria Usher : Managing Director
As Managing Director and Founder of GingerMay, Victoria is the strategic driving force behind the business.
With a natural passion for PR and an intuitive understanding of communications, Victoria is an exceptionally approachable individual who is as happy writing a challenging white paper as she is rolling up her sleeves to pitch a press release.
Since establishing GingerMay in 2010, Victoria has developed a bespoke, personal, and untraditional approach to PR that provides clients with a meticulously detailed level of service.
From a background forged in politics – Victoria was a political researcher for two MPs at the Palace of Westminster – her career took a rather unconventional route from data analyst to global marketer to PR specialist. The skills Victoria developed, it transpired, were key to creating a flourishing challenger technology PR firm during the worst recession in living memory. She now shares her experiences and insight with developing entrepreneurs as a mentor in the Mayor’s International Business Programme for London & Partners.
An ex-dance instructor, Victoria hung up her heels in favour of the equally adrenaline-fuelled but less glam pastime of cross-country horse riding.
Kirsty Langan : Associate Director
Kirsty is a talented communicator with extensive technology, media, and advertising know-how.
She has worked in consumer and business-to-business PR for almost 20 years, providing valuable strategy guidance. With a network of high-level relationships across the gaming, TV, advertising, content production and technology industries, Kirsty provides in-depth insight on any area required by her clients.
Kirsty is a health fanatic and can be found pounding the pavements of London on an urban run, before winding down with the latest art-house releases at her local cinema.
Matthew Usher : Operations and Business Director
As Director of Operations and Business, Matthew is known as ‘The Fixer’ at GingerMay.
With a background in client facing roles for over twenty years, Matthew applies his versatile mind and skillset to a wide range of roles including head of IT, finance, SEO, and website development to help support the PR team. As GingerMay expands globally, Matthew spearheads the research and on-the-ground logistics as the company branches out to other markets.
Outside of work, Matthew is a competitive age-group athlete and frequently travels globally with Team GingerMay competing in IronMan and multi-sport races.
Karolina Throssell : Senior Account Director
As a former journalist, Karolina is a skilled writer with a unique perspective of the media landscape. Her accurate understanding of what publications require makes her highly successful at selling-in article ideas, stories, and releases.
Ever the networker, Karolina has a range of influential contacts that range from the FT, Marketing and The Register, to specialist publications. She is passionate about PR’s ability to transform brands and deploys her insight, and creativity, to produce game-changing coverage for her clients.
In her spare time Karolina likes nothing more than losing herself in reading the latest thriller or catching up with friends over cocktails.
Caroline Burgess-Pike: Account Director
Caroline’s background in journalism means she understands exactly what the press look for in a story. Her confident persona and excellent technical writing and communication skills make her a go-to contact for the media.
Caroline has worked with a range of clients across the B2B and B2C sectors. She has scooped stories with all the major press – from The Economist to Channel 4 News, and BBC’s The One Show to The Guardian – and strives to ensure our clients are regarded as illustrious thought leaders at the top of their industry. She won’t settle for anything less!
In her spare time Caroline is a volunteer charity campaigner. When she’s not trying to save the world, you’ll most likely find her at a music festival or walking her two rescue dogs.
Amy Lawrence : Account Director
Amy is a highly skilled PR expert with a keen eye for detail and an exceptionally well-organised approach to directing accounts.
With more than 10 years’ PR and marketing experience across a range of sectors including local government, foodservice, and technology, she brings a wealth of insights to the team and her clients, and is passionate about delivering quality at every level.
A self-confessed Instagram-addict, Amy loves nothing more than exploring the great outdoors with camera in hand, and seeking out her next adventure at home or abroad.
“Victoria and her team at GingerMay have supported us for several years with our growing PR and communications requirements. I have been impressed with the high calibre of their work, focus on measuring progress/return on investment, commitment to building a strong partnership with us and their flexibility to meet our fast-changing needs. They are a professional, personable and fun team to work with and we always enjoy our interactions. I would strongly recommend GingerMay’s services to anyone looking for a talented, creative and agile PR and comms agency.”